Marketing Strategy and Competitive Positioning
by Graham Hooley,John Saunders,Nigel Piercy,Brigitte Nicoulaud
ISBN 13: 9780273706977
Format: Paperback (636 pages) Publisher: Financial Times/ Prentice Hall Published: 17 Dec 2007
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by Graham Hooley
ISBN 13: 9781292017310
Format: Paperback (584 pages) Publisher: Pearson Published: 02 Feb 2017